The Danish investment services Saxo Bank announced that it will use its continuing sponsorship of the Formula One driver Romain Grosjean in the upcoming racing season to promote its proprietary mobile trading platform SaxoTraderGO and the importance of financial technology and innovation for the future of finance.
“Our association with Romain gives us a fantastic platform to communicate our strengths and values to private investors and institutional clients across the world”, said Kim Fournais, co-founder and CEO of Saxo Bank. “Formula One is a sport that fits our brand perfectly because of the continued commitment to innovation and strength of technology that is needed to be successful, the accuracy of the data that is used to make crucial decisions that determine performance and the support of the team in the background.”
The 2016 sponsorship deal between Saxo Bank and the former banker turned racing driver Grosjean is a continuation of 2014 and 2015 sponsorship deal between the multi-asset investment company and the former team of the driver, Lotus.
During the 2016 F1 season, which starts on March 20, the Saxo Bank logo will be prominently displayed on Grosjean’s helmet and overalls, who will be racing for the new F1 team, Haas.
Before becoming a full-time racing driver, Romain Grosjean worked for several years as a banker in his native Switzerland. During the unveiling of the new sponsorship deal with Saxo Bank, he said he is still interested in investing and trading. “I’m a racing driver that travels all over the world and I love investing and trading, so I use the platform (of Saxo Bank) personally,” he explained. “I like that SaxoTraderGO works across devices and gives me instant access to financial markets at the point of my fingertip”, Grosjean said.
According to Saxo Bank’s official data, around 20% of its overall trading is done through mobile devices – 70% on smartphones and 30% on tablets.
Saxo Bank, founded in Copenhagen in 1992, is a brokerage firm and a market maker. It holds a banking license from Denmark’s Financial Supervisory Authority (FSA). It offers trading in more than 30,000 instruments, including forex, binary options, CFDs, stocks, futures, and bonds through its proprietary online trading platforms SaxoTrader and SaxoTraderGO.