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Sports sponsorships are a popular method among forex and binary options brokers to promote themselves and FxPro, a major a Europe-regulated forex and CFD broker is no stranger to those practices.
Following shirt sponsorships of English football teams Aston Villa and Fulham, now it seems the broker has struck a deal with the Watford FC, which currently plays in the Premier league. According to to Twitter posts from this past weekend, the new jersey of Watford will prominently feature FxPro’s logo on the chest. The logo of the previous main sponsor, the online casino 138.com, has been moved to the sleeve, reports local newspaper Watford Observer.
According to The Finance Magnates, the sponsorship deal between FxPro and Watford is for three seasons.
In general, FxPro is frequently using sports to promote itself and besides football clubs it has been a sponsor of the Formula 1 teams BMW Sauber and Virgin Racing.
At the same time, other forex brokers using various sports to raise their brand awareness are FXTM who is the official sponsor of the Sahara Force India Formula One event and the IndyCar driver Ed Jones.
Plus500 has a partnership with the Atletico Madrid football team and the Australian rugby team The Brumbies, while XM made the fastest man on Earth Usain Bolt its brand ambassador.