The downloads of the mobile version of SpotOpton, the most popular binary options trading platform, have reached 5 million in total since its launch in 2013, the company said on Wednesday.
“Our mobile app has been a great focal point for us since the launching in 2013,” SpotOption president Ran Amiran was quoted as saying in a press release. “The Spot+ automated system has given the app the support it deserves. 5 million downloads is proof that the app is a success, which operators and traders alike have recognized.”
Binary options trading is among the fastest growing investment segments. Trading via mobile devices has also been gaining popularity on its part. One reason for this is that on-the-go trading is convenient and a preferred choice by investors as it can be executed fast and easy from any location. Meanwhile, another reason are the vast marketing opportunities that the mobile market presents. Mobile marketing is less expensive and more effective than the traditional marketing.
The SpotOption white-label trading platform is available across all platforms. It has been adopted by more than 300 brokers, including OptionRally, RoboOption, HY Options, TrustTrade, etc.
SpotOption features different options for binary options trading, including regular binary options and 60-second options. The platform also allows trading in forex, contracts for difference (CFDs), and ladder trading.
The mobile version of the platform was released in January 2013 and is available for both Android and iOS operating systems.
SpotOption, established in 2010, is the world’s leading binary options platform provider with a global market share of 65%-70%. The company is headquartered in Israel with branches in Cyprus and Hong Kong. It has clients across Europe, Asia, Australia, the Americas, and the Middle East.
SpotOption offers, through partner SpotOption Exchange, market making and is licensed by the Cyprus Securities and Exchange Commission (CySEC).
Among the rest of the leading binary options platform providers are TechFinancials, TradoLogic, MarketPulse, and TradeSmarter.
In binary options, traders chose whether to bet on an instrument’s price going up or down within a pre-defined period. Once the time is up, the option is deemed expired and the bet is settled. Depending on the bet, a trader either collects a profit, or loses funds. It is easy, fast, and does not require deep knowledge, which makes it perfect for novice traders.