

Do not invest more money than you can afford to lose.
TradAir, the Israeli company providing software solutions for forex trading, has launched TradAir NOW – its new real-time analytics engine.
The new tool is built with the Google “BigQuery” cloud based technology and has the ability to capture, store, analyze and process in near real-time a huge amount of data from over 50 liquidity providers including major banks, non-banks, exchanges and ECNs. The results are displayed in pre-built suit of customizable HTML5 dashboards. They offer analysis of all client flows across all venues, internal flows, entire order-books, fill rates, latency stats, Last-Look times and all market data. This would enable the brokers and the banks to analyze more effectively and price more competitively client orders.

The new product of TradAir provides the following opportunities:
- Optimize FX Liquidity: Optimize LPs, based on pricing metrics: reject rates, last look latency, spread, % top of book etc
- Improve client profitability: Understand behaviour, optimize client spreads based on metrics: hit rates by curr pair, trade size, channel etc
- Manage toxic flows: Identify ‘toxic flow’ that requiring hedging or removal, by analyzing metrics of ‘trade profitability decay’
- Grow client wallet share: Identify top clients by vols/profitability, and optimize client pricing, based on hit rates/per curr etc
- Upload trade data from any platform: To be extended across entire e-FX business, with direct programmatic access, create custom analytic queries and displays
TradAir pledges to continue with the product development and extend the analytic value proposition. It is planning to add new modules focused on compliance and market surveillance, liquidity provider analytics and benchmarks.
TradAir was established in 2010 and is based in Tel Aviv. It also has offices in London, New York and Singapore. It offers a wide array of software – white-label trading platform, rate engine, price creation and distribution tools, mobile trading tools and trading analytics tools.
Last year TradAir closed a $15 million growth equity round led by Long Ridge Equity Partners. TradAir’s existing venture capital investors, Carmel Ventures and Genesis Partners, also participated in the round.

