Do not invest more money than you can afford to lose.
Forex brokering is a competitive business and the companies are making serious efforts to stand out in the crowd. The smaller forex brokers in particular do not have the resources to compete with the larger ones and are seeking exposure wherever they can find it. And while the some brokers prefer to strike up partnerships with various football teams, for example, the small ones launch all sorts of campaigns and competitions, sometimes with generous prizes like luxury cars, while some resort to beauty contests.
At first it may sound outlandish to promote a financial product with a beauty pageant, but considering the facts that a) sex sells and b) statistically the majority of forex traders are men, it turns out to be a not so bad idea.
Here are several examples of forex brokers who have been running beauty contests, and quite successfully, judging by the number of entrants, for some years already.
Miss Insta Asia
Perhaps the most popular beauty contest is Miss Insta Asia. It has been running annually since 2010 and is organized by the InstaForex, a forex broker based in Russia and operating mostly across Eastern Europe and Asia. Besides the beauty pageant, InstaForex also has a partnership deal with the English football team Liverpool and the Italian team Parma and is a sponsor of the Formula E Dragon racing team and the Loprais team in the Dakar Rally.
Last week the broker announced the winner of the Miss Insta Asia 2016 contest – Ukrainian Anna Gemenchuk who got $20 000 and a shot at global fame.
On October 1 the broker also kicked off the Miss Insta Asia 2017. The prizes are totaling $45 000, split as follows 1st prize – $20,000, 2nd prize – $10,000, 3rd prize – $5,000, Forex Lady category – $5,000, Insta Choice category – $5,000. Registration is on until September 1, 2017. Voting is done on the broker’s page and on Instagram and is rolling.
Judging by the number of contestants, this pageant does not have the most generous prize fund, but has the most contestants and is the longest running – since 2010.
Miss Dukascopy
Dukascopy Bank, a Swiss forex broker which operates globally through offices in Zurich, Riga, Kiev, Moscow, Kuala Lumpur and Hong Kong, also has e beauty pageant called Miss Dukascopy.
It has been running since 2013 and claims to be unlike other beauty contests where participants must upload dozens of photos and spam all their friends with requests to vote for them. “Our contest is for those who strive to express themselves, their abilities and talents, and it only requires your social skills,” the contest page says.
The contest has a somewhat complicated evaluation system, but voting is rolling and each month is selected Miss Month and every quarter – Miss Blogger. The final winner will be announced in the end of 2016. The total prize fund is way more generous than that of InstaForex – more than $300 000, but ther is a fine print. According to the contest conditions, participants must have a live trading account with Dukascopy and observe a set of other conditions in order to be able to withdraw their prizes.
Miss UniTrader
UniTrader is a platform for trading in forex available for individual traders, introducing brokers, money managers and market makers. It is developed by Boston Merchant Financial and has licenses by FCA, The Federal Financial Markets Service and the Financial Supervision Commission (FSC) Register. 
The platform has found a rather innovative method to popularize itself by organizing the contest Miss UniTrader.
The contestants are dubbed “Assistants” and in order to “vote” for their favorite, traders must download the platform, open a demo account and start trading with the help of the “assistant”. The more one trades and the more profitable trades he makes, the higher the “assistant” rises in the rankings. It seems that Miss UniTrader does not have a set start and end date, but the contest is ongoing.
ThirdBrain Beauty Contest
ThirdBrainFX is a forex mirror trading solution provider regulated by the Swiss regulator FINMA.
In 2014 and 2015 it has held a beauty contest on its Facebook page. Unlike other forex brokers, like Dukascopy, which has explicitly noted erotic photos and mirror selfies will not be accepted, it appears ThirdBrain was far less demanding.
Judging by the photos published on the social network, the whole affair was rather low brow with many of the participants posting non-professional photos, unlike those in other forex beauty contests. Some have even posed in their living room or their car. It seems at least for the time being the project is discontinued.
TeleTrade – Young Leader of Lipetsk
TeleTrade, a Russian forex broker, announced a couple of days ago that it is the main partner of the contest Young Leader of Lipetsk. This is an initiative of the city council of the city in western Russia promoting business and social undertakings of young people and is currently taking place for a seventh year in a row.
TeleTrade is taking part in the “Transformation” part of the initiative – a beauty contest for young women. The broker will organize a training for those of them who want to become investors and expand their horizons.
