“The cod is coming” – Norway c-bank promotes new NOK 200 banknote with odd video

“The cod is coming” – Norway c-bank promotes new NOK 200 banknote with odd video

Norway’s central bank Norges Bank launched a quirky video to promote the first of the new Norwegian Krone banknotes – the NOK 200 banknote featuring a cod fish. Entitled “Torsken kommer II – Torske kroner nå” (“The cod is coming II – cod kroner now”), the song features the local comedy trio KLM and their 1980’s hit “Torsken kommer”.

The cod is dubbed the “national fish of Norway”. “No other species of fish has been praised and made into legend as much as cod and herring. We see it in literature and sculpture, on municipality coats of arms – and now on the new banknotes”, Norges Bank notes.

Besides the KLM trio dressed up as fishermen, the video features a cameo appearance by Norges Bank governor Øystein Olsen who tosses around cods, bank employees trying to steal wads of the new banknotes and a rap breakdown by “DJ Codfather.”

The new NOK 200 banknote is released in circulation in the end of May, along with the new NOK 100 banknote featuring the famous Oseberg ship from the Viking Age.

According to Norges Bank, the new NOK 50 and 500 banknotes are planned for release in Q4 2018 and the NOK 1000 – for Q4 2019. The new banknotes will gradually replace the current ones who feature famous Norwegians.

All banknotes are on a marine theme. Small wonder, considering that the sea has been the main source of sustenance and wealth for the Norwegians for centuries, before the discovery of oil and gas off the country’s coast in the 1960s. As a matter of fact, the fishing industry is still a significant contributor to the country’s wealth, with exports of fish and fish products exceeding NOK 91.6 billion ($10.9 billion) in 2016. Norway is the second-largest exporter of seafood in the world, after China.

1 Comment

  1. Let it rain… cods! 🙂

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