Leading online broker HotForex rebrands to HFM

Leading online broker HotForex rebrands to HFM

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HotForex, one of the best know names in the forex industry has rebranded to HFM. The global multi- asset broker announced earlier this month that it is undergoing a visual transformation of its corporate name and logo to better reflect its accelerated growth and an expanded product offering, that goes way beyond classic forex trading. The move aims to highlight the wide variety of financial markets traders can access and the continuous efforts to offer a seamless trading experience to clients regardless of trading ability and geographic location.

“This is a major milestone for the company which marks its transformation into a one stop broker destination for clients”, HF Markets Group’s CEO, George Koumantaris said, adding that “this new and evolving positioning perfectly illustrates our growing ambition on the industry and signifies the expanded product range now available that goes way beyond forex, also offering stocks, commodities, indices, ETFs and much more. We feel it’s important to let people know what HFM stands for and that the new name will allow us to leverage and become a future ready company.”

HotForex was founded in 2010 and over the years it has distinguished itself from others as a global multi- asset broker providing access to the financial markets to millions of traders and investors worldwide. The company’s ethos has always been built on honesty, openness, and transparency. These are the principles that have kept the company not only running seamlessly for the past decade and growing rapidly over this time, but it is something that HFM will embrace as they are entering a new era.

HFM, a brand name of HF Markets Group, is an internationally acclaimed multi- asset broker of choice to over 3,5 million traders worldwide that has earned over 60 coveted industry awards, among which Most Transparent Broker at the 2020 Global Banking & Finance Review Awards, Best Forex Broker Africa 2021 by The European, Best Forex Mobile Application by the Global Brands Magazine 2021 to name a few.

The company offers a wide variety of account types, innovative products, platforms, tools and educational resources besides outstanding customer service and unparalleled trading conditions to facilitate individuals and institutional customers to trade Forex and CFDs online.

Branches of HF Markets are regulated in the European Union, the UK, the United Arab Emirates, South Africa and most recently – Kenya.

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