Do not invest more money than you can afford to lose.
Swissquote Bank (SWX:SQN), a Swiss online financial and trading service provider, said on Thursday it has launched Swissquote GO, Switzerland’s first location-based financial game inspired by the boom of Pokemon GO. The game is available on Swissquote Bank’s mobile trading app and allows players to win several hundred shares of companies traded on the Swiss Market Index (SMI) by visiting 20 sites where they are hidden.
With the launch of the game and the awards it offers, Swissquote Bank aims to attract new clients and to reward existing ones, the bank said. To collect their price, players need to open an account with Swissquote Bank, if they don’t already have one. The company has set a budget of CHF 10,000 for existing clients. Each player can only play once and win a price of up to CHF 480. For new clients there is no set budget limit, but there is a time limit.
“Our marketing must be like our bank – offbeat, innovative, and visionary. By harnessing a trend like Pokemon GO, we are seizing an opportunity to reach out to our customers directly via our mobiles,” said Swissquote CEO Marc Burki.
Shares are divided into groups of prices and distributed between 20 different landmarks across Switzerland. Players receive a map which indicates where these landmarks are. When players get close to the age of the area where a price is hidden, they can collect it and add it to their portfolios.
Swissquote Bank’s self-branded trading application is available for Android, iOS, and Windows devices. The app provides solutions for eForex, ePrivate Banking and flexible saving accounts. It gives direct access to the main stock exchanges with a view on the latest financial news and quotes. Users can create their own lists with their favorite stocks and follow their evolution.
In addition to the Swissquote app, the group also provides two other apps, both for iOS and Android operating systems – the Advanced Trader Mobile, both an information tool and a trading platform, and FXBook, or the forex mobile trading software of Swissquote Bank, part of the Swissquote group.
Swissquote Bank praises itself as being a technology innovator. It became the first Swiss bank to offer its own mobile trading application for iOS when in 2008 it released its self-branded app for iPhones. With the release of the game, the bank asserts this position.
Pokemon GO was launched on 6 July, 2016, and quickly gained players’ attention. Following the Pokemon GO mania, some brokers (Forex Club, InstaForex, Fortrade, etc.) added to their offering trading in contracts for difference (CFDs) on Nintendo shares.
Swissquote Bank provides online trading, analysis, and financial and information services. The Swissquote Group is headquartered in Switzerland and holds a bank license issued by the Swiss Financial Market Supervisory Authority (FINMA). The company has more than 200,000 retail and institutional clients serviced through its offices in Dubai, London, Malta and Hong Kong.
